Utah business owners

Here's how small-business owners in Utah are saving money on their health insurance this year

You can still get a nationwide PPO in Utah, even though the marketplace sells none. Here is how owners in Washington County, whose families often travel to Las Vegas or Salt Lake City for specialty care, choose coverage.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. Utah business owners can talk through family coverage with me by phone; I work from Tampa and hold licenses in 36 states.

Here's a southern Utah picture. A couple in Washington, just outside St. George, run a pool-service business with two trucks. Their son was diagnosed with a heart murmur last year, and the pediatric cardiologist they were referred to practices in Las Vegas, about two hours down I-15. Their daughter's orthodontist is local, and Grandma's care is coordinated in Salt Lake City. So their family's health care already lives in two states and three cities. A Utah marketplace plan, by design, lives mostly in one.

You can still get a nationwide PPO in Utah

For 2026, HealthCare.gov offers Utah families 57 individual medical plans, and none is a PPO; the menu is 37 HMOs and 20 EPOs. Three insurers sell them in Washington County.

You can still get a nationwide PPO in Utah privately, and I'll arrange it for the entire household. A health questionnaire for each person sets the price, and the provider network crosses state lines, so a Las Vegas cardiologist is treated the same as one in St. George.

What the network rule means for a family like this

Outside its own network, an HMO or EPO generally pays only for emergencies. A follow-up with a Las Vegas specialist is not an emergency, and neither is a scheduled scan. For a family whose care spans Nevada and Utah, the first job is finding out whether any of the three Washington County networks includes the out-of-state specialist. If none do, those visits are the family's to pay, month after month.

Questions to answer before renewal

Which doctors does each family member actually see, and in which city? Does anyone have ongoing care that has to continue without interruption? How much did the business really net, so you know whether the marketplace credit is in play? Answering those first keeps the comparison honest.

The full price climbed

Owners whose household income clears the credit range felt this year's increase directly. KFF's benchmark plan for a 40-year-old in Utah, the second-lowest-cost silver, rose 17.0% from 2025 to 2026, and a family pays that rise once per person.

Scenario 1 of 3

Profitable business, healthy parents, a child with a specialist

This family has a decision to make by person. The healthy parents and daughter can be priced on a private PPO, where an underwriter offers coverage as applied, offers it minus a specific condition, or declines. The son's care matters most, so the right answer might be the PPO for everyone, or a marketplace plan for him whose network includes his cardiologist, with the rest of the family covered privately.

Scenario 2 of 3

Everyone healthy, care mostly local

If nobody needs care outside southern Utah, the comparison is simpler: a private PPO's price against the exchange's full price for the family. Healthy households frequently come out ahead privately, and the national network is there for travel and college.

Scenario 3 of 3

A tough year, or hiring help

In a year when profit drops, the exchange credit may apply again, and in a very lean year Utah's Medicaid expansion reaches adults up to 138% of the federal poverty level. And if you hire an employee who isn't an owner or relative, the small-business marketplace, SHOP, opens up for a group plan.

Where the Utah figures come from

  • Utah's individual marketplace runs on HealthCare.gov; Utah is one of the states in the federal 2026 QHP Landscape file Source
  • Of the 57 individual medical plans on the Utah marketplace for 2026, 37 are HMOs and 20 are EPOs; none is a PPO Source
  • For 2026, Washington County has 3 marketplace insurers Source
  • HMOs and EPOs generally cover care outside their network only in an emergency Source
  • With no employees, self-employed people buy coverage on the individual marketplace; hiring at least one employee who isn't an owner or family member may make a business eligible for SHOP Source
  • KFF's average benchmark (second-lowest-cost silver) premium for a 40-year-old in Utah rose 17.0% from 2025 to 2026 Source
  • Utah expanded Medicaid; KFF lists its income limit for adults at 138% of the federal poverty level Source

Questions small-business owners ask me

Straight answers, no sales pitch.

Will a St. George marketplace plan pay for a specialist in Las Vegas?

Only if the specialist is in that plan's network, or in an emergency, since Utah's marketplace plans are HMOs and EPOs.

How many insurers sell marketplace plans in Washington County?

Three for 2026.

Can my family get a PPO on Utah's marketplace?

No. A healthy family can buy a nationwide PPO privately, and I can set it up.

Can a Utah sole proprietor buy a group plan?

Only through SHOP, and only after hiring someone who isn't an owner or family member.

How far does your family drive for a specialist?

List the doctors your kids and spouse see, including any in Las Vegas or Salt Lake, plus everyone's ages and a rough figure for business profit. I'll show which plans keep that list intact.

More for small-business owners

The guide for every state, and other work I help with