Wisconsin real estate investors

Here's how real estate investors in Wisconsin are saving money on their health insurance this year

You can still get a nationwide PPO in Wisconsin through me, though Walworth County's marketplace sells none. Here is how Lake Geneva investors, many with doctors and family in the Chicago area, plan coverage year to year.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I broker health insurance from Tampa under licenses in 36 states, and I help Wisconsin landlords and investors buy their own coverage by phone.

Picture an investor who lives in Williams Bay and owns four lake cottages and a small motel-style property she converted to weekly rentals, all within a few miles of Geneva Lake. Summer weekends sell out to Chicago families months ahead, fall is steady, and January is mostly maintenance. Her parents and her longtime doctor are in the northwest Chicago suburbs, about an hour away. She's mulling a sale of one cottage that has nearly doubled in value. As a Walworth County resident, she buys on HealthCare.gov, and the local menu has no PPO at all.

You can still get a nationwide PPO in Wisconsin

Walworth County has 46 individual medical plans for 2026: 28 HMOs and 18 EPOs. There's no PPO. Both of those plan types generally pay outside their network only for emergencies, which matters if your doctor is across the state line in Illinois.

Through me, you can still get a nationwide PPO in Wisconsin, underwritten on your health, and its national network can treat your Illinois doctor the same as one in Elkhorn.

Rent, sales and BadgerCare

Marketplace help is based on household income for the coverage year, including net rental income: weekly rents minus cleaning, booking fees, utilities, property taxes, insurance, repairs and depreciation. Help runs up to four times the federal poverty level.

A sale changes the year, because the credit is built on modified adjusted gross income and a gain on a sold cottage generally lands there. A bad year works the other way. Wisconsin didn't adopt the ACA's Medicaid expansion, but its BadgerCare Plus program reaches adults at incomes up to 100% of the poverty level, whether or not they have kids, and the marketplace credit generally takes over above that. Depreciation-heavy years can bring an investor surprisingly close to that line on paper.

Scenario 1 of 4

A rental year that qualifies for the credit

The credit only works on HealthCare.gov, so in Walworth County you're choosing an HMO or an EPO. The key question is your doctor. If your physician and the hospital you'd use are in Illinois, check which Walworth plans, if any, include them before you choose by price.

Scenario 2 of 4

I'm selling a cottage and I'm healthy

A closing can lift the year well above the credit line. If you've taken credit in advance and the gain raises your income, you'll settle the difference when you file, and starting with tax year 2026 there's no limit on that repayment. Sort out coverage before the cottage goes on the market.

At full price, an HMO or EPO with a local network is a lot to pay for an investor with doctors in Illinois. A private nationwide PPO often fits better. Your health answers lead to an approval, an approval leaving out one condition, or a decline, and healthy applicants frequently pay less than the marketplace's full rate. We compare benefits plan by plan.

Scenario 3 of 4

Repairs and a slow winter made it a lean year

When a new roof and a quiet January drag net rental income down, look at where the year lands. At or under 100% of the poverty level, BadgerCare Plus may cover you. Above it, the marketplace credit applies. When bookings recover, update your income.

Scenario 4 of 4

A health condition, and income above the line

Keep that coverage on HealthCare.gov at any income. Its plans take everyone and can't charge more for a diagnosis. In Walworth County the work is confirming your specialists are in an HMO or EPO network.

Where the Wisconsin figures come from

  • Wisconsin residents buy marketplace plans on HealthCare.gov Source
  • Walworth County has 46 individual medical plans for 2026: 28 HMOs and 18 EPOs, and no PPO Source
  • HMOs and EPOs generally cover care outside their network only in an emergency Source
  • Net rental income is counted as household income for marketplace savings Source
  • The premium tax credit uses modified adjusted gross income, which starts from adjusted gross income, so a capital gain generally raises it for that year; the credit generally covers incomes from 100% to 400% of the federal poverty level Source
  • There is no cap on repaying excess advance premium tax credit for tax years after 2025 Source
  • Wisconsin did not adopt the ACA Medicaid expansion, but BadgerCare Plus covers adults, including adults without children, up to 100% of the federal poverty level Source
  • Open enrollment for 2027 coverage runs November 1, 2026 to January 15, 2027; enroll by December 15 for a January 1 start Source

Questions real estate investors ask me

Straight answers, no sales pitch.

Is there a marketplace PPO in Lake Geneva, Wisconsin?

No. Walworth County's 2026 marketplace plans are HMOs and EPOs.

Will a Walworth County marketplace plan cover my doctor in Illinois?

Only if that doctor is in the plan's network, or in an emergency.

Can a low-income year leave a Wisconsin investor without coverage options?

No. Up to 100% of the federal poverty level, BadgerCare Plus is available to adults; above that line, the marketplace credit generally is.

Can a Wisconsin real estate investor get a nationwide PPO?

Yes. If you're healthy, I can arrange one privately.

Rent year, sale year or lean year?

Share your county, the people on your plan, what last year's Schedule E looked like and any sale you have in mind. I'll fit the coverage to that year and price it.

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