Florida therapists and counselors

Here's how therapists in private practice in Florida are saving money on their health insurance this year

You can still get a nationwide PPO in Florida. Here is how therapists and counselors who went solo are finding coverage in a market where prices rose and the safety net has a gap.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I work as a licensed health insurance broker out of Tampa, I hold licenses in 36 states, and I do all of it by phone, which suits clinicians who already spend their days on telehealth.

Florida therapists and counselors who leave an agency or a group practice run into the same three surprises. The group plan stays behind. The full marketplace price went up a lot this year. And the marketplace's only PPO costs far more than its other plans. I'll take those one at a time.

Yes, you can still get a nationwide PPO in Florida

I'll start with the good news. You can still get a nationwide PPO in Florida through me, and a healthy clinician should at least see the number.

What you see on HealthCare.gov makes it look otherwise. Of the 410 marketplace medical plans in Florida's file this year, 14 are PPOs, all from a single insurer. In the Panhandle, that PPO costs 98% more than the lowest-priced plan built on a different network in Escambia and 102% more in Okaloosa. Across Florida's counties, the usual gap is about twice the price.

Private plans that use medical underwriting are built on PPO networks that reach across the country and are priced on your health. That's a different shelf, and it's the one I'd check for a healthy therapist over the subsidy line.

The income question every clinician should answer first

Your path starts with one test: does your household's income earn you a premium tax credit through HealthCare.gov? That credit looks at the coverage year's income, which for a solo practice is what's left after your office, your EHR and billing service, your liability coverage and continuing education. The cutoff is roughly four times the poverty level, a bit higher for every person you add.

A lot of solo clinicians land near that line, and in Florida this year it decides a lot. The state regulator reported a 34.1% average increase in approved 2026 rates for individual plans, measured before any subsidy and weighted by enrollment. Under the line, the credit cushions most of it. Above the line, nothing does.

Scenario 1 of 4

My practice is growing and I'm under the line

Then a HealthCare.gov plan is usually the most affordable choice, because the credit only works on marketplace plans.

Private practice income doesn't arrive evenly. Cancellations, slow insurance panels and holiday weeks all move it. If you end up earning more than you estimated, some of the credit can be owed back at tax time. Update your income on HealthCare.gov when your caseload changes.

Most Florida marketplace plans are HMOs, so we'll also make sure the plan you choose includes the providers your household uses.

Scenario 2 of 4

I'm over the line and in good health

With no credit, you pay the full Florida price, increase and all. For a healthy household, a medically underwritten nationwide PPO usually deserves a look.

You'll answer health questions on the application for each person. The insurer can accept, decline, or accept with a particular condition left out. Good health is what lets that price come in under the full marketplace rate. These plans also set their own benefits, so I'll walk through what any plan covers before you sign.

Scenario 3 of 4

Someone in my household needs ongoing care

You know how much continuity of care matters. If someone on your plan manages a chronic illness, a mental health condition or a daily prescription, the marketplace is usually the safer home, even above the line. Marketplace plans can't turn anyone away or charge more for health history. Underwritten plans can.

In Florida, the remaining choice is between the local HMO and EPO plans and the higher-priced marketplace PPO. We pick based on where your providers are.

Scenario 4 of 4

I just left an agency and my first year looks thin

Leaving a job with benefits usually ends that coverage, and losing it opens a special enrollment period, generally 60 days, to choose a marketplace plan.

The thin first year needs care in Florida, for a reason most people don't see coming. Florida never expanded Medicaid, while marketplace help usually begins only once income reaches the poverty level. Earn less than that and you can fall through the middle, with no Medicaid and no credit. When your projection sits near that floor, we should plan your enrollment together.

Where the Florida figures come from

  • Florida's individual marketplace runs on HealthCare.gov; Florida is one of the states in the federal 2026 QHP Landscape file Source
  • For 2026 a marketplace PPO is sold in all 67 Florida counties, and only one insurer offers it Source
  • Matched within each county (silver plans, age 40, before any subsidy), the lowest-priced marketplace PPO costs 98% more than the lowest-priced plan of any other network type in Escambia and 102% more in Okaloosa; the statewide county median is about twice the price Source
  • Of the 410 marketplace medical plans in Florida's 2026 landscape file, 14 are PPOs and 316 are HMOs Source
  • Florida's insurance regulator put the average approved 2026 increase for individual plans at 34.1%, weighted by enrollment and before any subsidy Source
  • Florida has not adopted the Medicaid expansion Source
  • The marketplace premium tax credit generally starts at 100% of the federal poverty level Source

Questions therapists in private practice ask me

Straight answers, no sales pitch.

Can a therapist in private practice in Florida get a PPO?

Yes. The marketplace sells one PPO in each county, usually at about twice the price of other plans. If you're healthy, I can also quote you a private plan with medical underwriting on a PPO network that spans the country.

Why did my Florida marketplace premium go up so much?

Approved 2026 rates for individual plans in Florida rose 34.1% on average, by the regulator's measure, ahead of any subsidy. The credit soaks up much of that for people who get it, and everyone else pays it.

My caseload changes month to month. How should I estimate income?

Use last year's return and your recent months to make a best estimate, then update HealthCare.gov whenever your income shifts.

What happens if my income is very low in Florida?

You may hit a gap. Florida didn't expand Medicaid, and premium help on the marketplace usually begins at the poverty level, so income under that line can leave you eligible for neither. Plan it with me first.

Tell me about your caseload and your county

Where in Florida you live, who belongs on the plan, and about what your practice netted last year. I'll show you which path fits and what it costs, and if what you have now is already right, I'll tell you plainly.

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