Virginia business owners

Here's how small-business owners in Virginia are saving money on their health insurance this year

You can still get a nationwide PPO anywhere in Virginia, even where the marketplace sells none. Here is how owners of Virginia LLCs, S-corps and small shops are covering themselves and their families.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I'm licensed in 36 states, I work out of Tampa, and Virginia owners reach me by phone whether they run a consulting LLC in Herndon, a family S-corp in Richmond or a contracting crew in the Shenandoah Valley.

Running a company in Virginia means shopping a market the state manages itself. Virginia's Insurance Marketplace replaces HealthCare.gov, a state reinsurance program works in the background on premiums, and the one PPO on the marketplace never leaves Northern Virginia. Medicaid, meanwhile, reaches adults up to 138% of the poverty line. Each of those shapes what an owner should buy.

You can still get a nationwide PPO anywhere in Virginia

Count the shelf and the picture is clear: 83 individual medical plans for this year, of which 60 are HMOs and 19 are EPOs. Only 4 are PPOs, and those are limited to Northern Virginia, where the least expensive silver PPO is priced 131% above the least expensive silver plan using a different network.

You can still get a nationwide PPO anywhere in Virginia, from Winchester to Wise County, through me. It's a private plan with medical underwriting. Every family member answers health questions, the price follows from those answers, and the network stretches across the country. A healthy family should see that quote before signing up for anything.

Group plan or individual plans?

Owners usually ask about a group plan first. If the company is just you, co-owners and relatives, the answer is individual coverage, bought on Virginia's Insurance Marketplace or privately. SHOP, the small-business marketplace, becomes possible once you hire someone who isn't an owner or family member, and even then it's worth pricing against individual plans.

What decides how much help you get

The premium tax credit runs off household income for the coverage year. A sole proprietorship or single-member LLC counts net profit. An S-corp owner counts the salary drawn plus the profit passed through to the personal return.

Virginia layers two things around that credit. At the bottom, its Medicaid expansion covers adults up to 138% of the federal poverty level. At the top, the Commonwealth Health Reinsurance Program pays insurers back for part of their most expensive claims, a design meant to keep full-price premiums from climbing as high as they otherwise would.

Scenario 1 of 4

Your profit keeps the family eligible for the credit

That's the case where buying on Virginia's marketplace almost always wins, because the credit can't be spent anywhere else. Check pediatricians and specialists against each HMO or EPO network, and revise your profit figure during the year if a contract lands or falls through.

Scenario 2 of 4

The business does well and everyone is healthy

Above the credit range, you're buying HMOs or EPOs at full price per person, or, in Northern Virginia, a PPO at more than double. That's the usual moment an owner prices a private nationwide PPO.

Each applicant's health history goes to the underwriter, who issues the policy, declines it, or issues it minus coverage for a stated condition. Healthy households often land below the full marketplace price, and kids away at an out-of-state college stay in network. Policies differ in what they pay, so we'll go through them line by line.

Scenario 3 of 4

The first year barely paid you

New owners often draw almost nothing at first. In Virginia that can mean Medicaid, which covers adults up to 138% of the poverty level. Once profit carries you past that line, move to a marketplace plan with the credit and report the change.

Scenario 4 of 4

You're leaving an employer to run the business

A smaller employer that isn't subject to federal COBRA may still owe you continuation under Virginia law: up to 12 months, if you were covered for at least three months. Larger employers offer COBRA instead. Losing job coverage also opens a special window on Virginia's marketplace.

Where the Virginia figures come from

  • Virginia runs its own state-based marketplace, Virginia's Insurance Marketplace, instead of using HealthCare.gov Source
  • Of the 83 individual medical plans on Virginia's marketplace for 2026, 60 are HMOs, 19 are EPOs and 4 are PPOs, offered by 8 insurers Source
  • In the Northern Virginia rating area, the lowest-priced silver marketplace PPO costs 131% more than the lowest-priced silver plan of another network type (age 40, before any subsidy) Source
  • Virginia's Commonwealth Health Reinsurance Program, operating under a federal Section 1332 waiver since 2023, reimburses insurers for part of high-cost claims to lower individual-market premiums Source
  • With no employees, self-employed people buy coverage on the individual marketplace; hiring at least one employee who isn't an owner or family member may make a business eligible for SHOP Source
  • Virginia has adopted the Medicaid expansion, which covers adults with income up to 138% of the federal poverty level Source
  • Virginia law lets people continue group health coverage for 12 months after losing eligibility when federal COBRA does not apply, if they were covered for at least three months Source

Questions small-business owners ask me

Straight answers, no sales pitch.

Is there a marketplace PPO for Virginia business owners?

Only in Northern Virginia, from one insurer, at a steep price. Elsewhere in the state there's none. A healthy owner anywhere in Virginia can get a nationwide PPO privately through me.

Can my one-person LLC buy a group plan in Virginia?

Not through SHOP until you employ someone who isn't an owner or relative. Until then you buy individual coverage.

Could Medicaid cover me while the business gets going?

Yes, if household income is up to 138% of the poverty level, through Virginia's expansion.

What is Virginia's reinsurance program?

A state program, approved under a federal waiver, that reimburses insurers for part of their high-cost claims to lower individual-market premiums.

Tell me about your Virginia business

How is the business organized, roughly what did it clear, which locality is home, and who in the family needs a plan? Those four answers are enough for me to recommend a route and quote it.

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