South Dakota small-business owners

Here's how small-business owners in South Dakota are saving money on their health insurance this year

You can still get a nationwide PPO in South Dakota through me. In Brookings County the marketplace PPO is actually priced under the EPO, so here is how a couple running a repair shop picks coverage for their own household.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I'm a Tampa broker licensed in 36 states, and South Dakota business owners work through their health coverage with me on the phone.

Here's the owner I'm picturing. A husband and wife run a farm equipment repair and welding shop on the edge of Brookings, a few minutes off I-29. He handles the combines and grain carts that roll in at harvest; she keeps the books, the parts orders and the two mechanics on payroll. Their busiest weeks follow the planting and harvest calendar of the farms around them, and a wet spring or a short crop shows up in their numbers months later. The shop doesn't carry a group plan, so the two of them buy their own.

You can still get a nationwide PPO in South Dakota

Brookings County offers 28 individual medical plans on the marketplace for 2026 from three insurers: 21 PPOs and 7 EPOs. Here the usual pattern flips. For a 40-year-old before any subsidy, the least expensive silver PPO costs 6% less than the least expensive silver EPO. The PPO comes out ahead in 22 of the 49 South Dakota counties that sell both kinds.

A nationwide PPO is still on the table for you in South Dakota, through me. It's sold privately, priced after a health review, and its network doesn't stop at the Minnesota line, which helps if a specialist referral sends you east.

Start with what the shop pays you

For the marketplace credit, what counts is household income for the year you're covered. For an owner that generally means what the business nets to you after parts, steel, shop rent, insurance, payroll and equipment, not what it bills. Help stops once household income tops four times the federal poverty level.

South Dakota's prices rose modestly going into 2026. KFF puts the rise in the average benchmark silver plan for a 40-year-old at 5.8%, though your own bill turns on your ages, your county and your income.

Scenario 1 of 4

The shop pays us enough to live on, and we qualify for help

The credit is pegged to the second-lowest-cost silver plan, and it doesn't grow if you pick something pricier. In Brookings County that works in your favor: the least expensive silver PPO already sits 6% below the least expensive silver EPO, so with the credit the PPO is usually the better buy. You get out-of-network coverage for less, while an EPO generally pays only inside its network outside an emergency. The one reason to take the EPO is if your doctors are in its network and not the PPO's.

Scenario 2 of 4

Harvest was strong and we're both healthy

When the year carries the household past four times the poverty line, there's no credit and you pay the full marketplace price. Compare that with a private nationwide PPO. The insurer reviews each person's health and then approves, approves with one condition left out, or declines. Plenty of healthy couples land under the full marketplace price, and I'll go through each plan's benefits with you before anything is signed.

Scenario 3 of 4

One of us is managing a health condition

That spouse belongs on a marketplace plan whatever the income, since those plans take every applicant at the same price regardless of health. With three insurers selling in Brookings County, choose by which network includes the doctors and the hospital that person already uses. The other spouse, if healthy, might still do better on a private plan, and we can price it both ways.

Scenario 4 of 4

A wet spring left the shop with a thin year

When farmers park equipment instead of fixing it, the shop's net can drop a long way. If household income for the year falls to 138% of the poverty level or below, KFF lists that as South Dakota's Medicaid limit for adults. The state also says that from January 1, 2027, most expansion adults ages 19 through 64 must show 80 hours a month of work, training, school or service, so look at how it would apply to you. When the work comes back, update your income and return to a marketplace plan.

Where the South Dakota figures come from

  • South Dakota residents buy marketplace coverage through HealthCare.gov Source
  • Brookings County has 28 individual medical plans from 3 insurers for 2026: 21 PPOs and 7 EPOs Source
  • In Brookings County, the lowest-priced silver PPO costs 6% less than the lowest-priced silver EPO (age 40, before any subsidy); the silver PPO is less expensive in 22 of the 49 South Dakota counties that sell both a PPO and another plan type Source
  • An EPO generally covers services only from doctors and hospitals in its network, except in an emergency; a PPO covers out-of-network care at a higher cost to you Source
  • KFF's average benchmark (second-lowest-cost silver) premium for a 40-year-old in South Dakota rose 5.8% from 2025 to 2026 Source
  • Self-employed people report net self-employment income for the coverage year and update it when it changes Source
  • The premium tax credit is based on the second-lowest-cost silver plan and generally covers household incomes from 100% to 400% of the federal poverty level Source
  • KFF lists South Dakota's Medicaid income limit for adults at 138% of the federal poverty level (January 2026) Source
  • Starting January 1, 2027, South Dakota Medicaid Expansion adults ages 19 through 64 must show at least 80 hours a month of work, job training, community service or school unless excluded Source

Questions small-business owners ask me

Straight answers, no sales pitch.

Is the marketplace PPO less expensive than the EPO in Brookings?

Yes. In Brookings County the least expensive silver PPO costs 6% less than the least expensive silver EPO, before any subsidy.

Does a shop owner's income for the credit mean revenue or profit?

Generally the net. What counts is household income, and for an owner that's what the business nets after its expenses.

Did marketplace prices go up much in South Dakota this year?

Not by much. By KFF's count, the statewide benchmark silver plan for a 40-year-old cost 5.8% more in 2026 than in 2025.

Can a South Dakota business owner get a nationwide PPO?

Yes. If you pass the health review, I can set one up for you off the marketplace.

What did the shop net last year?

Tell me your county, who's on your policy and roughly what the business paid the two of you last year. I'll price the Brookings County marketplace and a private nationwide PPO and tell you which I'd pick.

More for small-business owners

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