Florida financial advisors

Here's how financial advisors in Florida are saving money on their health insurance this year

You can still get a nationwide PPO in Florida. Here is how advisors who own a practice or affiliate as contractors are covering their families after Florida's big price increase.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam. I work out of Tampa as a licensed broker, helping advisors who own their practice or work under a firm's banner as 1099 contractors. I'm licensed in 36 states, everything happens by phone, and Florida is home.

You'll read this the way you read anything else: looking for the numbers. So here they are for Florida this year. Full prices rose sharply, the marketplace's PPO is a handful of plans from one insurer at a steep markup, and the state has no Medicaid expansion under very low incomes. For most established advisors, the first two matter most.

You can still get a nationwide PPO in Florida

The fact that changes the comparison: you can still get a nationwide PPO in Florida, through me, and for a healthy advisor it is often priced well below the marketplace's own PPO.

The marketplace version is narrow. Only 14 of the 410 plans in Florida's file are PPOs, all sold by one insurer. Matched within the county, its markup over the least expensive silver plan on another network is 110% in Martin County, 85% in St. Lucie and 91% in Manatee.

The underwritten version is a private plan built on a national PPO network and priced on the health of the people applying. That's the plan worth pricing for a healthy household.

First check the credit, even at your income

Florida buyers use HealthCare.gov, and its premium tax credit is based on household income for the coverage year. Many established advisors are above the range. In a transition year, after moving your book or opening your own office, it's worth confirming rather than assuming.

For a self-employed advisor, income starts from the practice's net after platform and compliance fees, licensing, staff and office costs. Quarterly fee billing can make one year look very different from the last, so we look at the year you're buying for.

The reason the answer matters: Florida's regulator put the average approved 2026 increase for individual plans at 34.1%, weighted by enrollment and before subsidies. Above the credit range, you pay all of it.

Scenario 1 of 4

Established practice, healthy family, full price

This is where the numbers point most clearly. With no credit, Florida's full-price increase applies to every person on your plan, and the marketplace PPO costs far more than the HMOs and EPOs around it.

An underwritten nationwide PPO reviews health answers for everyone applying. The insurer approves the application, declines it, or approves it with a condition excluded. For a healthy household, the price often comes in below the marketplace's full rate, with specialists available without a referral and a network that works when you travel to see clients. Benefit design differs from plan to plan, so we review it line by line.

Scenario 2 of 4

You're moving firms or opening your own office

Leaving a W-2 role at a firm normally means its health plan stops too. Losing it opens a special enrollment period, generally 60 days, to buy through HealthCare.gov, and COBRA will be offered too. Dropping COBRA by choice later won't reopen enrollment, so pick your route first.

Private underwritten coverage can begin right as the firm plan stops, as long as the application is approved in time, so apply several weeks ahead.

Scenario 3 of 4

A practice with staff

If you employ someone outside the ownership and your family, your practice may be able to use SHOP, the small-business marketplace, for a group plan. A paraplanner on a 1099 doesn't count. In Florida's current market it's worth pricing both a group plan and individual coverage before you commit.

Scenario 4 of 4

A family member with ongoing care needs

If someone in your household has a chronic condition, keep their coverage on the marketplace even at full price. It can't refuse anyone or set the price by health. An underwritten plan can.

In Florida, the remaining decision is which network covers that person's care, and whether the marketplace PPO's markup buys access to a specialist the HMOs leave out.

The Florida bottom line for advisors

For an advisor here, the most expensive mistake this year is paying full Florida price for a plan chosen by habit. A healthy household should see an underwritten nationwide PPO priced before deciding, and a household managing a condition should pick its marketplace plan by network, not just by premium. One more note for a lean transition year: Florida has not expanded Medicaid and the credit generally starts at 100% of the federal poverty level, so a very low year needs planning too.

Where the Florida figures come from

  • Florida's individual marketplace runs on HealthCare.gov; Florida is one of the states in the federal 2026 QHP Landscape file Source
  • For 2026 a marketplace PPO is sold in all 67 Florida counties, and only one insurer offers it Source
  • Of the 410 marketplace medical plans in Florida's 2026 landscape file, 14 are PPOs and 316 are HMOs Source
  • Matched within each county (silver plans, age 40, before any subsidy), the lowest-priced marketplace PPO costs 110% more than the lowest-priced plan of any other network type in Martin, 85% more in St. Lucie and 91% more in Manatee Source
  • Florida's insurance regulator put the average approved 2026 increase for individual plans at 34.1%, weighted by enrollment and before any subsidy Source
  • Florida has not adopted the Medicaid expansion Source
  • The marketplace premium tax credit generally starts at 100% of the federal poverty level Source

Questions financial advisors ask me

Straight answers, no sales pitch.

Is there a group health plan for Florida advisors who work alone?

Not in the usual sense. A practice with no employees buys individual coverage, through HealthCare.gov or an underwritten private plan. With an eligible employee, SHOP may be an option.

How much did Florida health insurance go up this year?

Florida's regulator put the average approved 2026 increase for individual plans at 34.1%, before subsidies. Advisors above the credit range pay that full increase.

Can I get a PPO on Florida's marketplace?

There are a few, 14 of 410 plans, all from one insurer, and they cost far more than other plans in most counties. A healthy advisor can also get a nationwide PPO outside the marketplace through me.

Can I deduct premiums as a self-employed advisor?

Usually. The IRS caps the self-employed deduction at the practice's net profit, and it doesn't count months when an employer-subsidized plan was open to you. Your tax preparer can confirm the details.

Give me the outline of your Florida practice

Your county, the practice's net, how you're affiliated, and who needs coverage. I'll show you which route fits and what it costs for your address, and if you're already on the plan I'd pick, you'll hear that from me.

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