Florida real estate investors

Here's how real estate investors in Florida are saving money on their health insurance this year

You can still get a nationwide PPO in Florida. Here is how investors and property managers here are choosing coverage in a market where prices climbed and vary sharply by county.

Sam Jaber, licensed health insurance broker

Hi, I'm Sam Jaber. I'm a Tampa health insurance broker, and I help real estate investors and property managers who have to buy their own coverage. I'm licensed in 36 states and I do everything over the phone.

Florida investors face an odd combination this year. The income side is lumpy: monthly rents, the occasional sale, and expenses that can make a portfolio look small on paper. The insurance side got more expensive, and how expensive depends heavily on which county you call home. Here's how investors are making sense of both.

You can still get a nationwide PPO in Florida

First, the good news: you can still get a nationwide PPO in Florida, through me, and for a healthy investor it's often priced well below what the marketplace charges for its own PPO.

The marketplace version comes from a single insurer in every county, and its markup over other plans swings widely depending on the county. In Lee County it costs 122% more than the least expensive silver plan on another network. In Collier the gap is 101%, and in Sarasota 78%. Across all 67 counties it ranges from 31% to 191%.

The alternative is a medically underwritten private plan built on a national PPO network. It's priced on your health rather than your county's marketplace rates, and it travels with you when you're checking on properties elsewhere.

Start with how your income looks on paper

HealthCare.gov sets the premium tax credit using your household's modified adjusted gross income for the coverage year. For an investor, that's a moving number. Rental income and expenses are generally reported on Schedule E, where repairs, management, interest and depreciation can shrink what's left. A sale can add a large gain in one year. Wages and a spouse's income count too.

This year the answer matters more in Florida. The regulator's figure is an average approved increase of 34.1% on individual plans, before any subsidy, weighted by enrollment. The credit absorbs a good part of that for those who qualify. The rest pay the full increase.

Choose the scenario that fits your year.

Scenario 1 of 4

A sale year, healthy, well over the line

A closing that adds a big gain can put you far past the credit range for that year, and then you see Florida's new full prices with nothing to soften them. If the household is healthy, this is the year to price an underwritten nationwide PPO.

You'll complete health questions on the application, and the insurer can approve, decline, or approve with a condition excluded. When the answers are good, the price can come in under the marketplace's full rate. Benefits differ between plans, so we compare them carefully before you commit.

Scenario 2 of 4

A holding year on rents alone

In a year without sales, your income may land in the credit range, and then a marketplace plan is generally the less expensive choice, because the credit only applies on HealthCare.gov.

Two Florida points to watch. Most of the marketplace is HMO coverage, 316 of 410 plans, so check that your doctors are in network before deciding on price. And if you do sell partway through the year, update your estimate, because a gain you didn't report can turn part of the credit into a tax bill.

Scenario 3 of 4

Heavy expenses made your income tiny on paper

A year of major repairs, new purchases and depreciation can leave very little taxable income. In Florida that can backfire. The state has not expanded Medicaid, and the marketplace credit generally starts at 100% of the federal poverty level. A household that lands below that line may qualify for neither one.

Your tax preparer decides how the year is reported. My job is to make sure you know what that number means for your coverage before you enroll.

Scenario 4 of 4

Someone in the household needs ongoing care

If you or a family member manages a chronic condition, stay on the marketplace even when the credit is gone. It can't decline anyone or price by health, and underwritten plans can.

In Florida that usually means deciding whether your county's HMO or EPO plans cover your specialists, or whether the marketplace PPO's higher price is worth paying for access to a particular doctor.

Why county matters for a Florida investor

Some investors live in one county and own property in several others. Your coverage options and prices are set by where you live, and in Florida the gap between the marketplace PPO and everything else depends a great deal on that county. Add the full-price increase and the lack of a Medicaid expansion, and an investor's health insurance decision in Florida rests on two things: an honest read of the year's income and a clear look at your health.

Where the Florida figures come from

  • Florida's individual marketplace runs on HealthCare.gov; Florida is one of the states in the federal 2026 QHP Landscape file Source
  • For 2026 a marketplace PPO is sold in all 67 Florida counties, and only one insurer offers it Source
  • Of the 410 marketplace medical plans in Florida's 2026 landscape file, 14 are PPOs and 316 are HMOs Source
  • Matched within each county (silver plans, age 40, before any subsidy), the lowest-priced marketplace PPO costs 122% more than the lowest-priced plan of any other network type in Lee, 101% more in Collier and 78% more in Sarasota; across all 67 counties the gap runs from 31% to 191% Source
  • Florida's insurance regulator put the average approved 2026 increase for individual plans at 34.1%, weighted by enrollment and before any subsidy Source
  • Florida has not adopted the Medicaid expansion Source
  • The marketplace premium tax credit generally starts at 100% of the federal poverty level Source
  • Rental income and expenses are generally reported on Schedule E Source

Questions real estate investors ask me

Straight answers, no sales pitch.

Do capital gains from a Florida property sale affect my subsidy?

Yes. HealthCare.gov uses modified adjusted gross income, and a gain from a sale adds to it for that year, which can move you past the credit range.

Can I deduct health insurance premiums against rental income?

That one belongs with your tax preparer. The deduction for self-employed people draws on business profit, while rent usually lands on Schedule E instead, so whether it works for you depends on how your income is set up.

Is the marketplace PPO the same price everywhere in Florida?

No. Compared with the least expensive plan on another network in the same county, its markup ranges widely from county to county. A nationwide PPO priced on your health is the other route for a healthy investor.

What if my income on paper is very low this year?

Plan before you enroll. Florida hasn't expanded Medicaid, and the credit generally isn't available under the poverty level, so a very low year can leave a gap.

Tell me about your portfolio and your year

Your home county, last year's return, any sales you expect, and who needs coverage. I'll show you which route fits and price it where you live, and if your current plan already makes sense, I'll tell you so.

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